The world we live in today is driven by technology, from restaurants to dentists, everything is first searched online. With more and more patients searching for dental treatments and dentists near me, it is important to have an online presence and a well tested SEO (Search Engine Optimisation) strategy. One of the key aspects of a successful SEO strategy is keyword research.
Keyword research is the process of identifying words and phrases used by people searching for specific services or information on a search engine. In a dental set up, it can be understood as the process of identifying words and phrases that potential patients are using when searching for dental treatments and clinics in an area.
This can be understood by using the following example; suppose a person makes a search- “ dental clinic near me”, your website will appear on this search result only if it contains content around these words. This is exactly what keyword research guides us to do, add content to web pages and make them appear on relevant searches.
Keyword Research helps us recognise the queries made by patients while looking for dental clinics. These words can then be used to optimize content on websites, so that your website appears on the top of search results!
Without keyword research, a website may lack relevant content leading to lower search result ranking, which in turn causes a loss of patients. A strong keyword strategy, along with a proven SEO strategy can help your dental clinic to appear in search results by the right audience, increasing the chances of booking new patients.
Now that we know what keywords are, let us see how it can help to drive in more patients!
Keywords help your website reach the patients who are actively making similar searches in your area.
Correct use of keywords helps your website rank on the first page of Google search results, this enables potential patients to find your clinic easily.
Relevant keywords can be used to create blogs, services pages, and FAQs. This helps SEO strategy and improves engagement.
As you start to rank higher on search results, the number of website visitors increase, inevitably leading to more appointment bookings.
Keyword research makes your dental practice more visible, helps you compete with rival practices effectively and most importantly drives in more patient bookings! Optimise your website to include keywords now!
Get in touch with Clinitecs now! We provide tailored SEO strategies to help you book more patients!
B-56, sector 57, Noida, Uttar Pradesh 201301 India
info@clinitecs.com
+91-9535101544
© Clinitecs. All Rights Reserved. Designed by 18th Digitech
